One of the fastest-growing hospitality brands in the world Selina, has opened their first Southeast Asia property in Phuket, Thailand.

The 52-key Selina Serenity Rawai Phuket is a conversion of what was previously an independently managed property, and prior to that had been operated by Outrigger Hotels and Resorts.

Selina’s DNA is based on local experiences, active health and wellness, co-working, events, and stylish accommodation. Its primary focus is on growth-centric Millennial and Gen-Z travelers.

Currently, the group has over 150 operating, and properties under development.