Book early, pay more: That's the one message consumers can take from some new Expedia research which shows that room rates in regional Australia were 30% more expensive three months out than the night before. Â
Shouldn't it be the other way around?
Expedia also said demand in key regional markets more than doubled during the first half of 2016 â€" contrasting with slower growth in the five major metropolitan markets.
Regional Victoria grew fastest at 140%, just ahead of North Queensland and regional New South Wales at 130%. Most of the demand is coming from locals rather than international tourists.
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